Peculiarities of anonymous comments’ management: a case study of Lithuanian news portals

Abstract

In the world of today's information technologies, data may spread through cyber space at the speed of lightning. News portals constantly update the information available at their disposal by posting new articles. In order to attract new readers and to retain existing ones, in addition to focussing on publishing quality content, portal managers work on continuously improving their sites. These websites may have various interactive features, among them the opportunity to comment on an article. In some news portals, the number of anonymous comments is particularly high. The activities of online commenters and the issues related to their anonymity have always generated heated discussion owing to a number of reasons, including the content of the comments, the right of the commenters to remain anonymous and the extent to which the portal manager could be held liable. News portals equipped with an anonymous commenting function give rise to a culture of online bullying and hate-mongering where the cyber-criminals feel immune from punishment and existing control measures are insufficient for addressing the problem. The advocates of anonymous commenting argue that it promotes freedom of expression and portal administrators claim they can control defamatory and offensive anonymous comments by deleting them. The article discusses the theoretical aspects of anonymity, anonymous commenting and anonymous comments. Based on a case study of the most popular news portals in Lithuania, and, in particular, on a comparative analysis of the privacy policy and the environment for commenting in three of them, the authors offer empirical data on the ratio between the number of comments and that of the commenters. The main purpose of the article is to reveal the peculiarities of anonymous comments' management of the news portals that enjoy the greatest popularity in Lithuania.