Peculiarities, factors and trends of financial behavior of youth (on the example of the Republic of Bashkortostan)

Abstract

The object of this research is the youth of the Republic of Bashkortostan. The subject of this research is the financial behavior of youth. Based on the results of online pilot study carried out in the Republic of Bashkortostan via Google Form, the authors analyze the relevant questions pf financial behavior of youth. The survey included the questions that allowed determining the process of formation of financial literacy, degree and level of participation of the key social institutions in teaching the younger generation the fundamentals of financial literacy, as well as financial behavior practices that exist in the families of respondents. Emphasis is placed on the analysis of financial literacy of youth, as it is largely determined by the financial literacy of the population, which includes knowledge, practical skills and skills, and attitudes of citizens in the field of personal finance. The research interest is also focused on the differences in financial behavior of Z generation (zoomers) and Y generation (millennials). The author determines insufficient level of teaching financial literacy at all stages of education, which entails irrational (risky) financial behavior among youth. Half of the respondents can be regarded as poor people; however, they do not seek for solution to change the situation, such as getting themselves a job. As a positive trend, the author notes noted that in a certain way modern youth is concerned about the future and tries to develop the strategies of financial behavior (mostly medium-term and short-term).