Abstract
At midday on Thursday, 1 May 1873, the Emperor Francis Joseph I officially opened the Fifth World's Fair in Vienna. Timed to coincide with the emperor's twenty-fifth anniversary, the fair aimed to confirm the status of Austria-Hungary as a major European power and as an advanced industrial and economic state. As the opening address of Archduke Karl Ludwig to the emperor asserted, the fair served to “direct the gaze of the world toward Austria and ensure the recognition of the participation of our fatherland in the promotion of the wellbeing of mankind through work and instruction.” Its significance was signalled by the presence at the opening ceremony of, among others, Crown Prince Frederick of Prussia, Edward Prince of Wales, and the Crown Prince of Denmark, with their spouses.
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