Abstract
This chapter examines the debate regarding the proper place of religion in American public life in the first two decades after World War II, as well as its consequences for the reception of religious self-help books. In particular, it considers how different understandings of reading and religion in the Cold War were shaped by education and cultural capital. It also considers the periodical press' coverage of the religious revival, paying particular attention to the 1950 “Religion and the Intellectuals” symposium in the highbrow Partisan Review and responses to it in mass-market magazines. Although intellectual journals and mass-market magazines clashed over the role of religion in American life, this chapter suggests that each positioned itself on the side of American individualism.
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