PCR75 Comparing Choice Share Prediction Methods for Discrete Choice Experiments: A Case Study With Hypomethylating Agents in Myelodysplastic Syndromes

Abstract

Discrete choice experiments (DCEs) can be used to produce choice share predictions, translating patient preferences to product demand. In the healthcare literature, choice share predictions are conventionally calculated using the ‘share of preference’ method. An alternative, but debated, method is the first-choice method. There has been little investigation on differences in predictions between the methods in healthcare. To compare accuracy of choice share predictions of an in-survey DCE hold-out task using different methods.