Abstract
The purpose of this thesis is to provide detailed and indepth insight for foreign companies having interest in India’s market. The thesis attempts to provide all the necessary information (one-stop-shop) for companies to successfully establish in India. Consumer behavior analysis, market analysis, geographical analysis, human resource and other related information helpful for companies to establish in India are emphasized in this paper. This thesis provides updated information on India’s consumer market and economy. Attempt has been made to provide detailed information on the attractiveness of India’s market and why foreign companies would like to establish in India. This thesis present macro and micro overview of India’s PC industry and telecommunication industry, underlining the attractiveness and drawbacks of the Indian market. This thesis tries to identify the opportunities and also the drawbacks of starting a business in India, it also provides tips on overcoming such drawbacks. This thesis provides some strategic and tactical marketing plans for foreign companies to adopt in order to do successful business in India.
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