Abstract
The purpose of the study is to investigate how the Technology-Organization-Environment (TOE) framework is used in social sciences and to discuss how it can be used especially in the field of marketing management. Within the scope of the research, literature review is conducted and relevant studies are selected. Content analysis is applied to selected studies. The literature review is conducted without any time limitation and only articles in social sciences are selected as restrictions. According to limited available resources, 33 studies deemed appropriate within the scope. The studies are evaluated and grouped according to; subjects, the sub-variables of the main context of the TOE model, sample, data collection, analysis method and research method. Results showed that, TOE framework is mostly used in social media and e-business adoption. When sub-contexts of the model are analyzed, the most used variables are; relative advantage and compatibility in the technological context, firm size and top management support in organizational context, competitive pressure in environmental context.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
