Abstract
In recent years, the speed of domestic economic development has gradually accelerated, leading the people to pay more attention to the material and spiritual enjoyment. As a part of residents' life, jewelry itself plays a very significant role in the development of human history, making the domestic jewelry industry relatively broad. However, on the other hand, the domestic jewelry industry presents an extensive growth trend in the development, and the management effect is weak, and there is no enough quality brand established. Practitioners in the jewelry industry gradually realize the influence of brand on the jewelry industry, and try to use brand building to drive the healthy development of the industry.
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