Abstract
PurposeTo investigate the importance of the work of French cultural theorist Paul Virilio for critics of international business.Design/methodology/approachThe article employs Virilio's and others' writings on “dromoeconomics” or the political economy of speed and “hypermodern” forms of organization with the aim of expounding a “Virilian” approach to the critique of international business. This standpoint necessitates a discussion of dromoeconomics in addition to deliberations on “hypermodern organization”. Two jointly authored articles by the author are introduced and explored as examples of a Virilian perspective on international business.FindingsThe author argues that whilst a Virilian point‐of‐view regarding the field of international business might initially appear as inappropriate to orthodox critics, a deeper examination reveals its usefulness.Originality/valueThe article considers Virilio's groundbreaking cultural theory in view of contemporary debates over international business, dromoeconomics, and hypermodern modes of organization.
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