Abstract
The variability of companies stakeholders’ engagement forms, communication channels, approaches to disclosure of companies’ corporate social responsibility (CSR) and strategies for CSR achievement cause the formation of benchmarks – patterns of responsible behavior of these companies. Determination of companies’ CSR patterns plays is a ground of (plays a role or is a ground of) improving their strategies for responsible activities. These patterns were highlighted on the basis of comprehensive three-component indicator that illustrates the combination of parameters: models of companies’ communication with stakeholders, approaches to the disclosure of information on CSR and strategies for incorporating CSR and Sustainable Development Goals. Positioning of 22 Ukrainian companies for the period 2005–2017 was made. Results of positioning allowed to determine such clusters of the companies in accordance with the pattern of responsible behavior as А – innovators, B – leaders, C – pursuer, D – followers, E – starters, F – outsiders; to develop the measures on the improvement of their CSR activity.
Highlights
Implementation of the corporate social responsibility (CSR) of companies by the multi-stakeholder approach is considered one of the important tools of their communication with stakeholders
The wide field of combinations of CSR strategies of companies, communications with stakeholders, approaches to CSR disclosure is multiplied if companies incorporate the most relevant for stakeholders Sustainable Development Goals (SDGs) into the business strategy
A significant number of channels for companies communication with stakeholders, ways of disclosing information on CSR are multiplied with the strategies of incorporating the SDGs into the current activities of such companies and create the necessity to form benchmarks – patterns of responsible behavior of companies to understand the status and place of the company in competitive environment under sustainability conditions
Summary
Implementation of the corporate social responsibility (CSR) of companies by the multi-stakeholder approach is considered one of the important tools of their communication with stakeholders. 2) investigation of CSR patterns (Amor-Esteban et al, 2018; De Villiers & Marques, 2016; Yuan et al, 2011; Jamali et al, 2017; Skouloudis & Evangelinos, 2012; Gjølberg, 2009); 3) models of stakeholders’ engagement (Morsing & Schulz, 2006; Galbreath, 2006; Lubin & Esty, 2010; Frooman, 1997; Accountability, 2015) Relevance of these studies and dimensions incorporation in Ukrainian companies’ CSR activity is rather low because of low perception of sustainability ideology, CSR disclosure and SDGs wide spreading. This low level is the main obstacle for integrating CSR into business practice in Ukraine
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