Abstract
Images of natural history are moving, in that they have the capacity to affect our emotions. It is this emotive capacity of images of the natural world, and their power to change perceptions and behaviour, that is the main focus of this article. It is suggested that images of natural history permit the creation of narratives, anthropomorphic reflection and knowledge transfer within the realms of audience experience and may potentially lead to aesthetic and emotional attachments. Critical reflections of the history of the moving image are presented, featuring pioneering technological advancements as well as pioneering people. Instances whereby our knowledge of the natural world has been significantly advanced are described. In a contemporary context, the role of new languages of the moving image is discussed, including interpretation and interactive forms of communication, with particular reference to engaging new audiences and changing behaviours towards the natural world. A critique is offered regarding the unpredictable and unquantifiable impact of visual narratives as well as the often false perceptions they can create. However, it is suggested that within the contexts of natural history and environmental conservation, the artistic growth of the moving image disciplines requires an innovative and transformative approach to create meaningful visual experiences for new audiences.
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