Patron Attitudes Towards Modern Banking Services and Innovation in Virudhunagar District

Abstract

Attitudes are a vital idea in reading customer behavior. This work has explored the customer elements to shape various attitudes in the direction of incomparable banks located in Virudhunagar. From the perception of consumer, credible solutions can be discovered. The service quality of Virudhunagar banks can be expanded by considering the effectual quality service dimensions of customers. This has closing survival within the banking area of Virudhunagar which may be very dynamic and competitive. The survey is conducted for 150 participants by a sampling technique. The overall ability markets picture can be found by measuring customer’s attitudes which would be a support for provider marketer. The provider markets always look for the attitudes which plays a vital role in identifying purchaser’s discriminating methods, gaining knowledge and the shopping conduct. The reason for this study is to examine the attitude of the service of the banks by performing employee assessment as well as customer acuity of banks in Virudhunagar district. A reflection of service quality of organizational overall performance is called the ultimate degree of satisfaction of customer which keeps customers for life. Attitudes are predisposed reactions to an item.