Abstract

After the collapse of the USSR, the successor states faced a single but contradictory challenge: the need to adapt to general rules of globalisation and simultaneously preserve their nation’s uniqueness. It is under these circumstances that some former Soviet citizens have developed a stronger attachment to their national identity. This original study employs a multilevel approach relying on survey data to analyse how a former Soviet republic’s level of globalisation is related to its citizens’ national identity. The results reveal the potential for future cultural wars between the winners and losers of globalisation within the post-Soviet space.

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