Abstract

Purpose of the study: The purpose of the article is to introduce the concept of patriotism into scientific circulation as a cultural universal as an alternative to the predominant politicization of this concept. The interpretation of this topic in various socio-political contexts presents a lot of discrepancies and contradictory characteristics associated with the ideological and political preferences of researchers.
 Methodology: The research methodology is based on a situational and interactive approach to the study of socio-cultural processes and phenomena that are present in the study of social systems, as well as in cross-cultural studies and research of intercultural communication.
 Main Findings: The main results of the study are the identification of the possibilities of an interactive and situational approach in the study of patriotism, the development of a common strategy for the formation of patriotism as a sequence of stages of socialization of an individual, and identification of the decisive influence of spiritual culture on the real social experience of a patriotic orientation.
 Applications of this study: The results of the study open up prospects for further study of patriotism as a cultural universal, regardless of a particular political regime or national and cultural characteristics of certain countries and peoples. This can significantly expand the concept of patriotism, without linking the latter only to the specifics of its interpretation in a particular society, ethnic group or community, maintaining the necessary balance between communication and interaction in the formation of patriotism.
 Novelty/Originality of this study: The novelty of the research consists in the use of an interactive and situational approach to the study and formation of patriotism, based on deep socio-anthropological patterns of formation and development of social groups and communities, as well as in the identified stages (situations and levels) of the formation of patriotism in real society, which can be quite stable and productive.

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