Patriarch Regression in Social Media

Abstract

Patriarchal culture continues to grow in modernity. Women’s struggles have been applied in various aspects and the digital space has now become a social space to break down the male hegemony. Bourdieu's habitus perspective was applied in this study aiming to see how social media becomes a practice environment for the reaffirmation of women as a class that wants to dispose of the social structures. In this case, virtual ethnographic method was applied from January 2022 to December 2022 to analyze the content of female Instagram users as wives and mothers. Social media has become a field in the habitus process. Field is a social space to produce and distribute meaning from the modern women who have individual, family, and social activities. In habitus process, the production and distribution of meaning is the cultural capital of the social media users. There has been patriarchal regression in social media.