Abstract
According to the report of the General Administration of Customs, the total import and export value of goods trade in China in the first three quarters of 2020 was 60.514 trillion yuan, and the import and export of customs cross-border e-commerce management platform was 187.39 billion yuan, an increase of nearly 52.8%. The rapid development of cross-border e-commerce injected great impetus into the internationalization of cross-border logistics enterprises. Firstly, this paper constructs the evaluation index system of international competitiveness of cross-border e-commerce logistics enterprises, and then determines the weights of four first-class indexes and 12 second-class indexes by AHP. Finally, through empirical analysis, it is concluded that FedEx has the strongest competitiveness, AliExpress is the second, and SF Express is the last. Through the analysis of Blue Ocean strategy, it is concluded that China's cross-border logistics enterprises should improve their international competitiveness on the indicators with less weight, such as service level, information technology and resource endowment.
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