Abstract
in order to conform to the development of the times and proceed from the reality, educators should keep pace with the times in terms of the educational methods and contents of college students' mental health (MH), and further promote the development of the targeted and effective education of college students' MH education. Through the questionnaire survey and interview in colleges and universities, this paper points out that the MH education of college students is still bound by experiential intuitive inertia thinking, unable to meet the needs, homogenized content, and unidirectional defects. There are technical means can not support, as well as the lack of educator personality and the lack of educatee personality. The questionnaire was distributed to 1200 college students by secret sampling, and 1150 questionnaires were effectively recovered, and the recovery rate was nearly 95. As a new symbol of the information age, there is no doubt that the huge economic and social value contained in the massive data, the transformation of the era opened by BD(BD), and the fact that it caused the change can not be avoided. BD is not only a technology, but also a value and methodology. It has brought methodological changes to college students' MH education, and also provides a possibility to improve their working methods, methods and means. The significance of individualized MH education for college students in the era of BD is to scientifically judge the MH state and behavior characteristics of students through the integration, mining and analysis of massive data, so as to formulate and adopt targeted MH education means and methods according to the students' individual reality. Through the analysis of the application cases of BD in MH education of college students, it is necessary and feasible to promote individualized MH education of college students by using BD.
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