Abstract
It is difficult to assess the value of a patent before it is commercialized in the market. In this study, the author presents a hybrid method of assessing patent value and determining strategy in the early stage of commercialization. The author uses empirical data from Yuan Ze University to test the method. As a result of his analysis, the author categorized patents into four groups according to benefits and risk factors extracted from a factor analysis, and for each group of patents the author offers possible strategies for further commercialization. The method, which uses fuzzy measurement to pinpoint the location of a patent in a matrix with great precision, is more accurate than traditional technology portfolio planning models that rely on Likert scales. The method can highlight change in the meaning and strategic grouping of a patent. Furthermore, it can be used for long-term strategic planning, such as strategic foresight and corporate foresight.
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