Passionate Way to Creativity through the Power of Job Crafting and Sense of Calling

Abstract

Creative employees are treasured assets for organizations to remain competitive in the market. However, we still know little about how to encourage employee creativity in an organization. Taking a motivational perspective, this study aims to examine the direct relationship between job crafting and creativity and the indirect relationship through sense of calling. We collected information from 359 Indonesian tour guides, then we analyzed it using WarpPLS 4. The results of the study revealed that job crafting was positively related to employee creativity. In addition, it shows that the sense of calling sense of calling is able to become a connecting bridge in efforts to increase employee creativity.