Passion Monetization in Hobby Entrepreneurship: Ideal Job or Recipe for Work-leisure Conflict?

Abstract

Hobby entrepreneurs blur the lines between work and leisure by monetizing their craft. We develop a dynamic model of hobby entrepreneurs' passion monetization, explicating the mechanisms by which monetizing one's craft-beginning as a hobby pursued in one's leisure time-bolsters or erodes passion for the craft. Building on self- determination theory and its focus on motivation and well-being, we extend theory on work-life conflict/enrichment, job design, and entrepreneurial passion by demonstrating how monetization influences the passion that hobby entrepreneurs experience via satisfaction of their needs for autonomy, competence, and relatedness.