Abstract
ABSTRACT Previous literature has focused on identifying the behavioural intentions of the cruise passengers in the ports of call. Nevertheless, there is no prior experience in the senior passenger segment. The present study tries to verify hypotheses about the effects of the cruise passenger’s age regarding the intention to revisit and the intention of recommending the port of call. This study used a sample of 451 tourists who visited Malaga (Spain) on cruise stops during 2018–2019. The investigation applied both PLS-SEM algorithm and regression techniques. The results show that the senior segment has singular intentions to revisit and recommend the port of call and that these intentions have different antecedents compared to other segments.
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