Abstract

The passengers’ travel decision-making process can be regarded as limited rational decision-making behavior under the certain and uncertain comprehensive condition. In this study, in consideration of the different types of passengers’ heterogeneity characteristics, the passengers are divided into 5 heterogeneous categories according to the travel purpose. The heterogeneous passengers’ prospected comprehensive evaluation to the high-speed railway, common railway, highway and aviation are used as the reference point. The frequency distributions of these heterogeneous passengers’ actual evaluation score to the 4 travel modes, which are obtained through questionnaire investigation, are used as the probability distribution. The prospect theory is used to establish a passenger travel mode decision-making model to calculate the 5 kinds of heterogeneous passengers’ comprehensive prospect value to the 4 travel modes. Besides, combined with the Logit model, the 5 kinds of heterogeneous passengers’ fuzzy choice probability to the 4 modes are calculated and a comparative analysis has been made to reflect the heterogeneous passengers’ fuzzy travel choice preference.

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