Abstract
The purpose of this publication is to examine the current state and dynamics of passenger traffic between Bulgaria and North Macedonia and to mark the prospects in the context of tourism. The authors use statistical data, as well as publications of researchers and institutions directly or indirectly related to the problem at hand. Along with this, the text also focuses on cross-border cooperation between the two countries in the field of tourism as a convenient tool for promoting economic development and inclusion to the European idea. Main emphasis in this cooperation can be placed in several directions: joint projects for the implementation of common specialized routes; development in the field of advertising in the digital environment by promoting the destinations by journalists and bloggers; exchange of good practices.
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