Abstract
Research background: Management of the complex reality - transformation to the world of the future- is often associated with discovering new directions in a company’s activities. One of these directions is the formation of beneficial partnerships aimed at working together to achieve certain goals, which in turn relate to necessary changes within the company. Change has become inevitable in every enterprise and phased management of change is becoming a daily component of administration and a part of company’s development: the speed, scale and complexity of change is increasing nowadays, and it is impossible to stop this flow. In this context it is very important to determine to what extent and in what aspects a company needs change. Purpose of the article: The aim of the research is to investigate what factors could influence and what aspects could be affected by reinventing the existing business model and establishing a new partnership-based business model within a company and what should be done to implement this change successfully. Research methods: literature analysis, semi-structured interviews and a survey. The research data was processed by continuous comparative analysis, using open coding, level 2 coding, content analysis method. Findings & Value added: the results drawn from this study could provide academics and practitioners with a better understanding of communication and change-readiness capabilities. This knowledge can then be applied to their strategies and management skills for the purpose of achieving partnership-based business model with success.
Highlights
Business environment has become more complex, external environment has become global: foreign markets - more accessible, and national borders are no longer an obstacle to reducing their impact
Business modelling helps a company make the transition from today's world to the world of the future and implement transformation
With the help of business modelling, it is possible to manage the reality of complex changes
Summary
Business environment has become more complex, external environment has become global: foreign markets - more accessible, and national borders are no longer an obstacle to reducing their impact. Business modelling helps a company make the transition from today's world to the world of the future and implement transformation. It has become very popular as change has become much more frequent. It is related to the discovery of new directions in the company's operations One of these directions is the creation of beneficial partnerships aimed at working together to achieve certain goals. Partnership affects company's operating potential and expands opportunities in its external environment; at the same time, it promotes change in the internal environment. Changes in the external environment, which affect the company's internal environment and promote new changes in it, must be managed so that the process of change does not interrupt the business, but provides new benefits to the company. Business management is experiencing a revolution in the form of active participation of all employees in the company's work processes and formation of attitudes towards change
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