Partisan Media and Discussion as Enhancers of the Belief Gap

Abstract

This study examines the roles of partisanship, partisan media use, and political discussion in the development of belief gaps. Using national survey data, we construct models of political identity, media use, and discussion factors predicting beliefs on five contested political issues and find that ideology and partisanship are generally stronger predictors of beliefs than is education. Notably, each has independent effects on belief outcomes. Contrary to some concerns that the Internet especially promotes partisan clustering, use of partisan traditional media—television and radio—is by far the strongest information-related predictor of belief outcomes, whereas partisan social media use and partisan discussion are relatively weak and inconsistent. These findings suggest that political elites continue to exert significant influence over the perceptions of rank and file partisans.