Abstract
By analyzing the contests that appeared in Popular Science Monthly from 1918 to 1938, this article discusses the rhetoric of public engagement with technological innovation, and the magazine’s construction of a readership community. A close analysis of these contests reveals a burgeoning participatory culture within the context of the popularization of science and technology in the mass-circulation press of early twentieth-century America. Significantly, the contests frame their public as an active participant in the development of science and technology, in sharp contrast to the passive, diffusionist model of science popularization that dominated the interwar period in the United States.
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