Participatory Communication in Corporate Social Responsibility (CSR) Practices: Evaluation Process in Cross-Sector Partnership for Sustainable Development

Abstract

Participatory communication in the effort to reach sustainable development goals can create a relationship among all the stakeholders to develop understanding in the context of language usage, channels, and space to ensure the successful implementation of group discussion between the government, companies, and society in CSR program. This study aims to analyze the participatory communication in the practice of CSR in the form of CSR forum case study. This study uses qualitative approach, which is an in-depth interview with the company and government and conducts focus group discussion by involving communities, program beneficiaries, which consists of the opinion leaders and nongovernmental organization (NGOs). From the result of the analysis in the communication component, there are nine significant basic components to evaluate the success of three sector partnership in achieving sustainable development. This study shows that the communication relationship in the practice of ideal CSR is in line with sustainable development goals.