Abstract
This research aims to develop sustainable community based tourism by adapting the concept of participatory action research model or PAR model for a case study of Ubolrat district, Khon Kaen province, Thailand. The PAR model in this study consists of three circles starting with: 1) the investigation of problem finding and the analysis of tourism capacities; 2) the policy development and practicing of community based tourism at the site; and 3) the evaluation of sustainable tourism development and plan revising. The tourism development application in each circle of the PAR model is based on the research findings covering 68 villages from questionnaires, site surveys, in-depth interviews, and seven-time brainstorming with key policy-makers at the district and provincial levels.
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