Participate in volunteer tourism again? Effect of volunteering value on temporal re-participation intention

Abstract

The primary purpose of this study was to explain the relationship between a volunteer's volunteering value, their volunteer attitude, global life satisfaction, and their temporal re-participation intentions. The moderating role of the ascribed responsibility in the relationship between global life satisfaction and the re-participation intention was also scrutinized. A quantitative survey was conducted with volunteer tourists who completed an international volunteer tourism program. A total of 337 usable questionnaires were collected, and they were used for the data analysis. The results from the structural equation modeling analysis verified the second-order structure of the volunteering value and its effect on the volunteer attitude, which subsequently affected the global life satisfaction and the temporal revisit intentions. This study demonstrated that volunteer tourism organizations could encourage the re-participation intentions from short-term, mid-term, and long-term viewpoints. The significant moderating role of the ascribed responsibility existed in the relationship between the global life satisfaction and the long-term intention to re-participate in volunteer tourism.