Abstract

Whale shark tourism is a growing niche market within the marine wildlife tourism sector. Increased visitation and declining whale shark numbers at some tourism sites worldwide raise questions over the long-term sustainability of this industry. This study examines the social and potential biological impacts of “swim-with” whale shark tourism on Isla Holbox, Mexico. A total of 397 tour participants completed a self-administered questionnaire regarding perceived crowding, reported encounters and encounter norms, as well as self-reported physical contact rates with whale sharks. Relatively high physical contact rates suggest that tourism may cause some harm to sharks. Users who encountered more swimmers than their norm felt significantly more crowded and were more likely to perceive the industry as having a negative impact on the sharks and surrounding environment. However, the results suggest that the number of boats in the whale shark viewing area may have a greater influence on crowding than number of swimmers. Management interventions to improve the sustainability of the industry include improved interpretation and guide intervention, achieving higher compliance with existing guidelines, and limiting the number of boats allowed in the whale shark viewing area.

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