Abstract

Health QR code is an Internet product designed and developed by China to combat the COVID-19 pandemic. In order to build a public health and epidemic prevention barrier, the Chinese government’s health QR code product is a useful attempt to deal with epidemic prevention and control and social governance in the way of “Internet plus big data”. In the process of health QR code product design and development, we conduct a security analysis of information data and employ project management, product design, development and testing, online, and operational product experience design methods. User requirements and product definitions for the health QR code include management, design, development, and testing. The main participants of health QR code product experience design are divided into product manager, design and development team, and users. The relationships among the product manager, the design and development team, and users are established using the evolutionary game method. It is found that the cost of information security has an important influence on the choice of the user policy. Product managers, driven by benefits and values, may ignore the importance of information security when choosing the strategy for health QR code products, which will affect users' enthusiasm to use them to some extent and limit their use scenarios and application scope. Therefore, in order to achieve healthy user interaction and sustainable experience design of health QR code products, it is necessary to strengthen data security protection and reduce the cost of information interaction and sharing. Furthermore, on the basis of enhancing user viscosity and improving the usability of health QR code products, our research results show the further need for demand mining and version upgrading of health QR code products.

Highlights

  • As an Internet product, the health QR code was designed and developed by China during the fight against the new crown epidemic

  • Under the background that information security is being paid more attention, in the process of product experience design of health QR code product, the definition of group attribute information and interaction behavior data is clearer for product managers and design teams

  • The collection and utilization of user’s personal data can help product managers to discover new user needs and provide better service for users, but it will increase the risk of user data leakage; once the user’s private information is divulged, it will have a seriously bad influence on the user and the information product, so this paper considers the influence of the user’s data security on the product experience design

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Summary

Introduction

As an Internet product, the health QR code was designed and developed by China during the fight against the new crown epidemic. Health QR code is based on personal declaration information, travel data, contact personnel information, medical treatment data, identification, data comparison, rules, and other means, to achieve personal epidemic risk level identification and visual display of the “e-health certificate” QR code. Under the background that information security is being paid more attention, in the process of product experience design of health QR code product, the definition of group attribute information and interaction behavior data is clearer for product managers and design teams. In the process of experience design of information products, it is necessary to utilize data legally and to mine the value of group attribute information and interactive behavior data [1]. With the constant variation of COVID-19, the health QR code information product collects the user’s travel information, carries out information exchange in different scenarios, and realizes information exchange and dissemination with health QR code

Literature Review
The Evolutionary Game Model
Design and Development Team
The Analysis of Multiagent Evolutionary Game Model
Design and development team
Conclusions and Discussions
Full Text
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