Abstract
Memes are units of cultural transmission. They transfer information and reproduce in a specific media, transforming during the process, spreading like a virus. However, the meme does not self-replicate: it requires subjects to retransmit it. The scenarios of new technologies and communication places the user in a fundamental place for their active modality and their capacity for appropriation, resignification and production of discourses. This paper explains the results of surveys carried out on users and consumers of political memes on political satire fanpages during the end of Enrique Pena Nieto’s six-year term, in Mexico. From these arises the conclusion that memes are an extension of political culture and the present context in all its dynamics of creation, diffusion, appropriation and reproduction.
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