Abstract
Previous research uncovered 12 factors impacting Web credibility judgments: authority, page layout, site motive, URL, crosscheckability, user motive, content, date, professionalism, site familiarity, process, and personal beliefs. These factors are examined in terms of general trends as they pertain to the three groups that provided the data: undergraduate students, graduate students, and faculty. A theoretical model is created from the data to describe the process through which web users make web credibility judgments.
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