Paramos prieinamumas Kauno kolegijos studentams pasitelkiant informacijos sklaidą

Abstract

Higher education institutions, functioning in international and cooperative environments within the world of activities, require the support of community members for each other to have strategic goals implemented as efficiently as possible. The article raises a problematic question – how to improve the students’ support system of the higher education institution, Kauno kolegija, considering the availability of support? The research aims to reveal how effectively the availability of support for students functions in KK by disseminating information about support. Methods of scientific literature, case, document, content analysis and written survey were applied in the research. From a theoretical point of view, the needs of a higher education institution are viewed from two angles: the concepts of support and information dissemination. Empirical research focuses on the links between the analysis of the documents in the higher education space (European, national, and institution) and the content analysis of the KK information dissemination tools. A survey was conducted to learn the opinion of the target audience, students, on the personal relevance of support services and the need for information using the institution’s dissemination tools. The research results revealed that the KK academic and non-academic support system prevails, which is compatible with the needs of the European higher education space and operates on the “one-stop-shop” principle. The research results also revealed that the dissemination of information should be focused on studying Generation Z as the media generation by using an individualising service publicity strategy.