Parallels in propaganda? A comparative historical analysis of Islamic State and the Nazi Party

Abstract

ABSTRACTThis article responds to calls for more comparative historical studies in public relations history across nations and cultures with a comparative analysis of the propaganda operations of Islamic State with the Nazi Party. This comparative historical approach aims to reduce the uncertainty associated with extremist terrorism and bring a historic-communicative perspective to an organization that politicians and commentators arguably overestimate in what has been described as the “epistemological crisis” of Western counterterrorism. This investigation attempts a methodological expansion of public relations historiography by applying the theoretical approach of historical institutionalism as basis for comparison between the two institutions alongside conventional content and artefact analysis. The project identifies ten parallels in propaganda and concludes that some of these commonalities – including a focus on engaging and recruiting young people, for example – can provide historically-derived guidance on counter terrorism responses in the communicative sphere.