Abstract
The purpose of this study was to test various postulates concerning the interrelationships between the arousal potential, the arousal level, and the attractiveness of a set of paragraphs differing in complexity. The effect of paragraph complexity on arousal level arid ratings of attractiveness was significant. A significant U-shaped relationship between paragraph complexity and arousal level was observed. A significant negative linear relationship between paragraph arousal level and ratings of attractiveness was found. There was a significant inverted U-shaped relationship between paragraph complexity and ratings of attractiveness.
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