Parafoveal information is not sufficient to produce semantic or visual priming

Abstract

Marcel (1978) has shown that semantic priming can occur in the lexical-decision task even if the prime is masked to the point at which its presence cannot be detected. The purpose of the present experiments was to determine if primes that begin four or five spaces to the right of fixation can also produce semantic facilitation even though they are very difficult to recog­ nize. Experiment 1 showed that facilitation did occur when the parafoveal primes used in the subsequent experiments were presented foveally. In Experiment 2, the primes were moved to the parafovea, but the task demands directed the subject's attention toward the fovea. When subjects were ignoring the information presented to the parafovea (an allocation pat­ tern that should correspond to that used during normal reading), neutral primes were just as effective as either semantically related or identical primes. In Experiment 3, the task demands were altered so that subjects were actively attending to the parafoveal primes. Although subjects were trying to process the primes, there was still no evidence that benefits could be derived from parafoveal primes. A final experiment showed that subjects given extensive practice with the materials will produce large amounts of identity and semantic priming. The results support the conclusion that readers can benefit little from the pre­ processing of information in the parafovea unless that information can be supplemented with contextual expectations.