Abstract
This study examines the influence of public awareness campaign on electoral process in Nigeria. The paper used the conflict theory to explain the role of the political elite in the conduct of elections in Nigeria. The writers reviewed contemporary literature and empirical studies on election to bridge possible gap in knowledge between this research and the previous research on election studies. The paper adopted the survey method, and reviewed primary data on public perception of elections in Nigeria. The data extracted from questionnaires and hypotheses were analyzed and tested using chi-square (c2) statistical tool. There would normally be a relationship between public awareness of election and voters’ commitment to the success of the election. This study however, revealed that there was no correlation between public awareness of election processes and voters’ knowledge of their role in elections in Nigeria. So, there will be need for the Nigerian electoral commission to investigate why awareness campaign on elections appears to be ineffective in Nigeria.
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