Abstract
The One World Futbol Project produces and sells an ultra-durable soccer ball that can be used in the harshest of environments. This case study provides a close examination of how the organization addresses paradox specifically within the context of sport-related interventions in underserved communities. The organization confronts the existing paradoxes of equipping and promoting soccer as the global game. But also contends with two paradoxes it introduces: the product as a technological fix and doing good while making a profit. An analysis of promotional videos, news segments and TEDx Talks reveals that the organization effectively manages the tensions formed out of these paradoxes through multiple and varied approaches.
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