Abstract
The media is at the heart of cultural, social, political and economic events throughout the world. Rapid communication through latest technology has facilitated speedy information gathering and dissemination and this has become an essential part of the modern society. Also online News sources and New Digital technology have become an integral part of modern society. Media consumption is not a zero sum game. Digital platforms have started enhancing media usage. The accessibility of radio and television continues to expand. The widely available media services are changing the ways in which we live and work and also altering our perceptions and beliefs.
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