Paradigm Shift in Marketing Strategies of Hotel Industry in Bengaluru, Post Covid-Customer Perspective

Abstract

The tourism sector in India is one of the vital contributors to the economy of the country. The Pandemic has caused a great impact on the Indian tourism and has also brought panic among domestic and international travelers both to travel and dine out. Lockdowns and intra state travel ban, and the fear of being quarantined has affected the Hospitality and Tourism Industry which has contributed to economic slowdown. In this paper researchers have made an effort to find out the impact of the pandemic on hotel industry with special reference to Bengaluru city of Karnataka state, India. The marketing strategies of the hotel industry have witnessed an extreme change which is being analyzed in this paper. The objective of the study is to study the marketing strategies of hotel industry pre and post covid and to understand the customers opinion in relation to the paradigm shift observed in the marketing strategies of hotel industry in Bengaluru. Primary data was collected through questionnaire and analyzed with suitable statistical tools.