Abstract
The Indian passenger vehicle segment has seen the paradigm shift in the purchase of the type of vehicle in the last decade. Conventionally the hatchback cars and sedans were having the maximum market share of the segment. It is observed that after year 2005, there is a paradigm shift in the purchasing behaviour and consumer perception about the passenger cars. This study is attempting to illustrate the change in the purchasing pattern, increase in the volumes of the utility segment, responsible identified factors for the dramatically shift in the market. The secondary published data, sales figure, purchasing trends of vehicles are studied and responsible key factors are co-related. Paradigm shift in consumer perception and buying behaviour towards purchasing of passenger vehicles in personal segment is observed.
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