Abstract
Resumo O objetivo deste é artigo é analisar como a mídia traduz o papel dos envolvidos, os eventos, as relações, seus antecedentes e suas consequências, produzindo versões narrativas consumidas pela sociedade. É uma pesquisa de abordagem qualitativa, com base na análise de narrativas e na compreensão da construção social da realidade alicerçada nos sentidos articulados narrativamente pelos agentes. A partir de dados secundários coletados em três veículos de mídia - revistas Carta Capital, Veja e Exame, selecionadas a partir de um levantamento inicial, realizou-se uma pesquisa narrativa. A análise de dados baseou-se na proposta de Shuman (2012) para a análise narrativa que contemplou somente as reportagens de capa. A respeito dos resultados, foi possível identificar e caracterizar quatro narrativas, apontando, em cada uma, como os papéis foram traduzidos. Diante disso, identificou-se que o sentido negociado pelos veículos midiáticos está relacionado à responsabilidade dos envolvidos frente a seus papéis no esquema investigado pela Operação Lava Jato. Pode-se concluir ainda que a mídia promove a mediação das interpretações nesse processo de tradução, na medida em que se constitui como porta-voz legítima de uma versão e mobiliza relações que culminam na cristalização de textos tomados como verdadeiros e usados como dados para sustentar posições por parte dos diversos agentes na sociedade.
Highlights
Corporate scandals have brought attention to the misconduct1 practiced by individuals and organizations, gaining public notoriety especially since 2000 with the increase in access to information (GREVE, PALMER and POZNER, 2010)
We recognize that within this context of hyper-information, the social construction of reality, which before was sustained through face to face interactions, has with the emergence of relations mediated by various channels of media and the subversion of time and space has come to be mediatized by various media processes and agents, sustained by technological apparatuses (COULDRY and HEPP, 2017)
The narrative analysis structure idealized by Shuman (2012) alludes to forms of significance negotiated by the dissemination of narratives within a context, such as cultural and linguistic resources
Summary
Corporate scandals have brought attention to the misconduct practiced by individuals and organizations, gaining public notoriety especially since 2000 with the increase in access to information (GREVE, PALMER and POZNER, 2010). Within this context, misconduct is a broad term in research – with there being no consensus in terms of its definition (GREVE, PALMER and POZNER, 2010). We recognize that within this context of hyper-information, the social construction of reality, which before was sustained through face to face interactions, has with the emergence of relations mediated by various channels of media and the subversion of time and space has come to be mediatized by various media processes and agents (social networks and traditional media vehicles), sustained by technological apparatuses (COULDRY and HEPP, 2017)
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