Abstract

The paper industry has a strong competitive position in world trade and it's aiming to keep what edge it may have. That at least was one of the incentives behind the establishment of a Committee on Innovation, a group organized two years ago by the trustees of the Institute of Paper Chemistry, Appleton, Wis., which now has issued its guidelines for future innovators. The committee, under the direction of Alfred H. Nissan, former vice president and corporate research director of Westvaco Corp., announced its recommendations last month at the annual meeting of paper industry executives held at the Institute of Paper Chemistry. The committee defines innovation as a new product or process that is profitably introduced into the marketplace with significant and beneficial impacts on the business that introduced it. It has been shown conclusively, according to the committee, that most innovations issue from recognition of a market need or opportunity. Innovations spawned by a ...

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