Pandemic Festival Celebration Some Reflections for Buhayani Festival

Abstract

Tourism is said to be a fragmented industry or group of industries, composed primarily of competing businesses which have no collective strategy, leading to a complex and fragmented area for development of government policy (Noel Scott, 2012). Such nature of tourism requires a more focused regional tourism planning approach that significantly responds to sustainable tourism products (Buhalis and Costa, 2006). This study delved into the crafting of a tourism development framework for Caraga Region as a planning approach to ensure sustainability of its predominantly nature-based tourism assets. The five Provincial Local Governments of Caraga were rated through a survey on the implementation level of tourism-related initiatives. Results revealed that the tourism-related initiatives’ implementation has bearing to the tourist arrivals of the provinces from 2010-2014. The problems encountered in the implementation of the initiatives were rooted on balancing market-led and supply-led development approaches that will both deliver satisfying tourist’s experience and preserve the integrity of tourism resources. Tourism therefore must not be done in isolation (United Nations World Tourism Organization, 2011) to achieve this. Patterned to the integrative tourism development model of Getz, the study concluded that Caraga Region’s tourism development framework must be anchored on responsible governance, infrastructure development, green tourism product development, human resource development and peace and security. Key Words: Caraga Region tourism development framework, tourism development, tourism