Abstract
•Gain familiarity with the science of the diffusion of innovation and how it applies to palliative care.•Recognize specific actions necessary to formalize palliative care as a routine and sustainable component of the US healthcare system. The science of the diffusion of innovation has identified a predictable pattern of uptake and spread the S-curve. Emerging from the experience and accomplishments of the hospice movement, the growth and momentum of the palliative care movement closely tracks the S-curve in terms of recognition, access, and formalization. This session will review the evidence that palliative care has been established as a routine part of organized medicine; identify the actions the field needs now to formalize and sustain these gains; and link these steps to the five conditions of effective diffusion of innovation and collective impact: common agenda; mutually reinforcing activities; shared measurement systems; continuous communication to build trust; and strong backbone support organizations.
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