Abstract
Through in-depth exploration of the twelve zodiac paintings in Wuqiang New Year paintings, this paper draws on the respective images and characteristics of the zodiac in Wuqiang New Year paintings, and combines them with traditional Chinese auspicious patterns to form a beautiful new pattern that can express wishes and auspiciousness, which is applied to packaging. Use the beautiful meaning of auspicious patterns to endow Wuqiang Zodiac New Year pictures with beautiful meanings, give better consumption positioning to Zodiac New Year pictures, seize the traditional custom that people need to express good wishes to others and themselves during festivals, promote the sales of Wuqiang Zodiac New Year pictures with a more accurate and clear consumption positioning, and achieve a better inheritance of Wuqiang New Year pictures.
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