Abstract
AbstractThe European food service market was estimated, in 1999, to be worth US$293 billion with high profit margins and a growth rate of 2.75%. Future demand for value‐added products and high levels of customization will stress the issue of keeping profit margins in the food service industry. Packaging is a critical issue, because it adheres to the product throughout the entire food service supply chain. Package design influences the efficiency of the entire chain in terms of functions, features, information and cost aspects. The purpose of this study was to explore the demands of value‐added packaging in the food service sector and was carried out in the UK. The study shows that there are opportunities to improve packaging solutions to fit better with food service needs. The study also indicates a lack of understanding in the food service sector and that packages can actually add value to the products. Suggested opportunities in package development are presented.
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