Pacemaker effects on online social rhythms on a social network

Abstract

The dynamics of coupled oscillators in a network are a significant topic in complex systems science. People with daily social rhythms interact through social networks in everyday life. This can be considered as a coupled oscillator in social networks, which is also true in online society (online social rhythms). Controlling online social rhythms can contribute to healthy daily rhythms and mental health. We consider controlling online social rhythms by introducing periodic forcing (pacemakers). However, theoretical studies predict that pacemaker effects do not spread widely across mutually connected networks such as social networks. We aimed to investigate the characteristics of the online social rhythms with pacemakers on an empirical online social network. Therefore, we conducted an intervention experiment on the online social rhythms of hundreds of players (participants who were pacemakers) using an avatar communication application (N = 416). We found that the intervention had little effect on neighbors’ online social rhythms. This may be because mutual entrainment stabilizes the neighbors’ and their friends’ rhythms. That is, their online social rhythms were stable despite the disturbances. However, the intervention affected on neighbors’ rhythms when a participant and their neighbor shared many friends. This suggests that interventions to densely connected player groups may make their and their friends’ rhythms better. We discuss the utilization of these properties to improve healthy online social rhythms.