P74 Impact of the WV Kids Market Program on Children's Knowledge, Attitudes and Consumption of Fruits and Vegetables

Abstract

Objective To evaluate the impact of the West Virginia (WV) Kids Market Program on children's knowledge, attitudes and consumption of fruits and vegetables (FV) using a parent survey. Use of Theory or Research Ninety percent of WV adults do not eat five servings of FV daily. Without positive parent role modeling and consistent home access, children are unlikely to develop preferences for FV, putting them at risk for obesity later in life. Repeated exposures and opportunities to taste in a positive environment are needed to encourage acceptance and consumption of FV by children. Target Audience The program targeted low income children of all ages at SNAP-Ed and EFNEP nutrition education sites and their parents. Program Description Each child received $4 vouchers to shop at a farmers market set up at their school, child care center or other youth-based program site. Children received nutrition education and were offered taste tests in conjunction with markets. Evaluation Methods A 12-question, parent survey was sent home with all children participating in the market. Paper surveys were entered in SurveyMonkey for analysis. A total of 724 were returned (32% response rate). Results Of those parents returning surveys, 91% said their child ate all the produce they purchased, 77% said their child was more excited about FV, 71% said their child talks about FV more and 78% said their child could identify more FV. Conclusions Parents reported changes in their child's knowledge, attitude and consumption of FV because of the program which are important factors in development of food preferences. This program offers a replicable model for nutrition education programs focused on increasing FV consumption and access in low income audiences. Funding None.